Our Services

2007 was a remarkable year for Platinum Properties. Sales volume exceeded $50 million in over twenty transactions. With over thirty Associates in two offices, Platinum Properties provides a complete portfolio of services for the discerning real estate buyer or renter. Based on Wall Street, Platinum Properties has established itself as the premier real estate firm in the Financial District and lower Manhattan. The Company also has extensive presence in all of Manhattan, the outer boroughs, and has a growing international presence including Paris, Madrid, Seoul, and Beijing.

The "Platinum Pledge" is to provide our clients with a rewarding experience in which all of the tedious details normally associated with a real estate search, selection, and transaction details are attended to by the Platinum Associate. All the client has to do is select the property of their dreams!

Services include:



Residential Rental Brokerage

In your initial meeting, your Platinum Associate will walk you through a series of questions that will make up your Client Profile. In that meeting, your Associate will want to know:

Your Platinum Associate will also give you a list of documents you will need to secure prior to beginning the search for specific properties (See Landlord Requirements). The New York market has one of the fastest cycle times in the world. Your Platinum Associate will help you prepare to opportunistically secure the home of your dreams through prior preparation.

Your Home Finding Search

Prior to this visit, your Platinum Associate will have combed through all available properties that fit the criteria established in your Client Profile. Prior to viewing properties your Associate has selected, you will be asked to sign a Platinum Properties Commission agreement. This agreement, recommended by the New York Department of State, is designed to assure mutual understanding and protect both you and the Platinum Associate.

Your Associate will show you properties that he/she thinks to be consistent with your criteria as established in the Client Profile. It is imperative that you be completely honest and candid in your opinion of properties that your Associate presents. By gaining incremental understanding of your tastes, you Platinum Associate will be able to refine their search of properties until they have a crystal clear understanding of what is the perfect property for you.

Application and Lease

Due to the rapid cycle time of the New York market, when you find the perfect property, you will be positioned to act promptly due to the preparation your Platinum Associate has overseen. Any property will require a completed application, a nominal application fee, and other documents as detailed in Landlord Requirements.

Upon receiving approval from the Landlord, your Platinum Associate will schedule a meeting with you to sign a lease and provide first month.s rent, security deposit, and the brokerage commission. In most circumstances, these fees must be paid in "good funds" instruments.

Move In

Your Platinum Associate will coordinate with your new Landlord to secure a copy of the lease and keys. Your Associate can also introduce you to the superintendant for you to learn of any move in policies of the property and other policies that you will need to be aware of. Other services that your Platinum Associate can be a resource for include:

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Residential Sales Brokerage

Platinum Properties provides listing services for clients ranging from individual condominium owners to developers looking for the most innovative and global marketing and sales solution to a new development.

Key differentiators include:

Size

Small by design, Platinum Properties is a specialty, boutique real estate firm. The Company is a member of the New York Realty Board and employs thirty licensed Real Estate Associates. Platinum Properties Associates are the crème de la crème of the industry. The firm is large enough to transact virtually any residential or commercial transaction. Platinum is small enough to provide Management oversight for every transaction in the Platinum portfolio. Because the Company focuses on quality vs. quantity, when a client lists their property with Platinum Properties, they have the complete focus of the entire firm and access to an abundance of uncommon services. Services include:

Direct Marketing

When Platinum markets a client's property, the firm goes far beyond the passive marketing of competitors. The Platinum team finds buyers. Rather than simply advertising and hoping someone calls, our Associates aggressively broadcast your listing to all real estate brokers in the market. A comprehensive marketing strategy is created for all listings. The Company creates a "buyer pool" that the Associate will proactively canvas for potential buyers.

For all exclusive listings, Platinum leverages technology to optimally position the listing. Marketing services include:

When you list your property with Platinum Properties, you deploy a proactive, aggressive multi-media phalanx that produces buyers.

Public Relations

Although other real estate firms engage Public Relations firms, they do so only to increase exposure of their own company. When you list with Platinum, your listing becomes the top priority of our Public Relations firm to create immediate and effective exposure of your property. Platinum listings are featured in all the major newspapers and appropriate magazines and are featured online and on television spot ads. The PR firm facilitates third-party editorial content for your property. This form of marketing increases your property's exposure to buyers and establishes creditability regarding exclusivity and value to the buyer.

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International Services

Platinum Properties lists many new construction properties internationally. The Company has an office in Paris and a network of affiliated brokers throughout the world including London, Madrid, Bogata, Seoul, and Beijing. These affiliates have intimate knowledge of and contacts in the geographic markets in which they specialize. Platinum Properties' international network of successful brokers brings local expertise to the investor seeking to purchase properties located outside of the United States to diversify their portfolio. Platinum's growing reputation in the international real estate markets is attracting an unprecedented number of listings from foreign property owners wishing to expose their property to the U.S. market.

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